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Counter-Couture: Handmade Fashion in an American Counterculture at MAD

Museum of Arts and Design

http://madmuseum.org/

2 Columbus Circle, New York, NY 10019

MADs-Counter-Couture

Counter-Couture: Handmade Fashion in an American Counterculture celebrates the handmade fashion and style of the 1960s and 1970s. Often referred to as the hippie movement, the Counterculture swept away the conformism of the previous decade and professed an alternative lifestyle whose effects still resonate today. Moved by the rejection of a materialist and consumerist interpretation of the American Dream, Counterculture youths embraced ideals of self-sufficiency and self-expression. Against the backdrop of the Vietnam War protests and the civil rights movements, hippies, flower children, and idealistic young people shunned the cultural standards of their parents, embraced the struggle for racial and gender equality, used drugs to explore altered states of consciousness, and cultivated a renewed dimension of spirituality.

The pursuit of a personal style proved a transcendental tool toward self-realization, enlightenment, and freedom from conventions. Counter-Couture exhibits garments, jewelry, and accessories by American makers who crafted the very reality that they craved, on the margins of society and yet at the center of an epochal shift. The works on display encompass the ethos of members of a generation who fought for change by sewing, embroidering, quilting, patch-working, and tie-dyeing their identity. Putting the handmade at the center of their daily revolution, they embraced and contributed to establishing a craft and folk sensibility in a seminal moment for the development of American Craft. —MAD

 

Cover: ‘Hippie Royalty on the Rocks,’ Ibiza, 1969. Photo by Karl Ferris, featuring crocheted designs by 100% Birgitta.

 


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